Place: Taco Bell
Items: Big Bell Value Menu
Price: $.99 to $1.29 

“I’m full!” In two simple words, Taco Bell’s slogan for its new Big Bell Value Menu appeals directly to the Lunch Guys’ id. Even the most delicious lunch will lose a spork in our ratings if our stomachs are left growling.

We’re animals, and the Bell knows it. That’s why the restaurant’s most dramatic menu revamp in more than a decade supersizes some of the foodstuff with the Grande Soft Taco and three 1/2-pound burritos, plus the Cheesy Fiesta Potatoes side and Caramel Apple Empanada. Did we stuff ourselves from duodenum to uvula? No question. But is bigger better? 

Chris: I love Taco Bell economics. The most massive items are still among the cheapest. Seriously, 99 cents for a 1/2-pound Bean Burrito Especial? If it’s that cheap and that big, who cares if it’s that good? OK, flavor is still a factor, and there ain’t a dud on the menu. The real standout is the Beef & Potato Burrito because it introduces a new ingredient to the seven or so from which all Taco Bell products are mixed and matched. Fried potato chunks float in the gelled beef-sour cream-green onion like pineapple cubes in Jell-O. With each bite, I got flashbacks to my dad’s Sunday morning special of corned beef hash.

 

being served next to a steak, but rolled in a burrito or as a side dish in a “Mexican” restaurant, they seem as out of place as an Olsen twin in a drug rehab center. If you want starch in your burrito, rice works perfectly well and has for thousands of years.

But my hunch is people will have a real beef with this burrito simply due to its lack of beef. The only thing big about it is the hype. Taco Bell undoubtedly feels pressure to jump on the giant burrito bandwagon, but a half-pound just doesn’t cut it in today’s super-burrito world.

Chris: Yeah, those Chipotle suckers must be 3 pounds. But I ain’t knocking any of the “Big” items, though I’d rather load up on a pound of five a la carte small items rather than two big ones. Still, I’m happily full. 

Tom: The only benefit of the “Big” would be if it reduced the percentage of carbs (if you call that a benefit). However, having two tortillas on the Grande Soft Taco doesn’t help and the flagship Beef & Potato would send Atkins to his grave. Again.

Rating: 3 sporks (out of 5) 

Food facts, Beef & Potato Burrito: 530 calories, 42% from fat, 24 g fat, 9 g sat. fat, 1670 mg sodium, 65 g carbohydrates, 15 g protein. 

E-mail The Lunch Guys:
tomandchris@thelunchguys.com

The Beef Combo Burrito and the Bean Burrito Especial (aside from the “especial” addition of jalapeno cheese goo) are essentially more of the same. The Grande Soft Taco had a nifty innovation to work in more of that cheese goo since the main taco was already overflowing with a double helping of beef: slather it on the outside, then wrap it in a second tortilla. And the potatoes side (loaded up with sour cream and onion sprinkles like a sundae) and the heavenly empanada are sexier, Mexier versions of McDonald’s fries and apple pie. 

Tom: I also love finding enough change in my car seat to have a good meal at Taco Bell, but I believe the Taco Bell items were already the proper size. If I want more, I order another item and love doing so. However, one thing I won’t order again is the new Beef & Potato Burrito. Not that it’s bad -- it’s just not on the upper end of the Bell curve. In Mexico, a potato and egg burrito is a common breakfast item but after that, potatoes don’t belong. The potatoes themselves are tasty seasoned chunks worthy of

Taco Bell Goes Big, Not All Better

The Lunch Guys
Tom James & Chris Tauber

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